Wakefield Development Company Rolls Out CRM Program in Response to Recent Growth

Technology Will Increase Customer Service and Unify Company's Communities

RALEIGH, N.C. February 5, 2007—Wakefield Development Company, one of the Triangle’s largest real estate developers, has announced the roll out of its web-based Customer Relationship Management (CRM) program called SAMI. The lead generation and follow-up system provides an opportunity for Community Managers to maintain accurate and efficient records of each prospective homebuyer, and allows them to devise the appropriate service strategy to be executed in a timely manner.

Developed for all of Wakefield Development Company’s communities, the system launch was in response to the company’s strong growth in 2006. With four new communities just underway, two of which are along the North Carolina coast, the company saw an opportunity to implement a business model that would include technology, community unification, and consistent branding of all of the communities under Wakefield Development Company.

“We are excited to offer this powerful, yet user-friendly SAMI system to our Community Managers and Consultants to help manage our business more effectively,” said John Myers, President of Wakefield Development Company. “With tremendous success in 2006, we needed to take action and provide a system that would keep all of our communities working together to provide the highest level of customer service that our clients expect from Wakefield Development Company.”

Part of the corporate strategy includes the appointment of Ed Rowe to Customer Relations Manager. Mr. Rowe’s most recent position with Wakefield Development Company was as Community Manager at its new downtown Raleigh project called Renaissance Park. In his new role, Mr. Rowe will be overseeing the entire CRM program, managing all client leads that come into the system and making sure potential homebuyers are driven to the appropriate community based on their lifestyle.

The SAMI system is currently being used in three locations and will be implemented in all Wakefield Development Company’s communities over the next few months.

For more information about Wakefield Development Company, call (919) 556-4310.

About Wakefield Development Company
Signature Communities. Ideal Opportunities.

Wakefield Development Company is the Triangle's largest developer of residential communities, with a portfolio that includes over 14,000 homesites throughout North Carolina. In addition to the 2004 and 2006 NCHBA Community of the Year - Bedford at Falls River, the company has six other communities under development across the Raleigh-Wake County market including Wakefield Plantation, Eagle Ridge, Edgewater and Twin Lakes. Wakefield is developing Mackintosh on the Lake in Burlington and has begun construction on two new Triangle area communities - Renaissance Park and 12 Oaks. They also have begun work on two new Coastal Carolina communities, Kingfish Bay and San Rio Ocean & River Club. For more information call (919) 556-4310.